Auction‑time ML
We rescore the bid at auction time. We factor in time-of-day, device, user history, and creative-fit. Hundreds of features, thousands of rescores per second.
Technology
The algorithm
The algorithm
that bids for you.
Three layers of optimization inside our DSP. They run in parallel, not as substitutes.
Three layers of optimization
What runs in parallel
What runs in parallel
under the DSP hood.
Not one "smart algorithm" but three independent blocks: bidding, audiences, and brand safety. Each owns its slice of the decision.
Audience Intelligence
We build audiences from first-party and third-party signals plus look-alikes. Segments work across all channels at once — display, video, native, CTV.
Brand Safety
Whitelists and blacklists by domain and IAB category, pre-bid filtering, post-campaign viewability reporting. The brand won't appear next to unwanted content.
Under the hood
How each bid decision
How each bid decision
is made.
Every impression is a millisecond-long auction. Before placing a bid, the algorithm runs four steps.
- User scoring: conversion probability from context and history
- Creative selection: best match for device, placement, and segment
- Placement scoring: viewability forecast and brand-safety score
- Final bid: value-based bid = pCTR × pCVR × target CPA
