In-stream
Pre-roll, mid-roll, post-roll on premium inventory with professional video content. VAST and VPAID, skippable and non-skippable.
Channels · Video
Video that gets watched through.
In-stream, outstream, rewarded. We optimize not for impressions but for VTR and post-view conversions. One creative becomes dozens of aspect ratios.
Formats
Three roles for video in the funnel.
Outstream
Video in the feed or between paragraphs of content. Triggered by viewability, no dedicated video placement required.
Rewarded
Rewarded video in games and apps. 85%+ VTR: users watch through for the reward.
Optimization
Metrics that matter more than CPM.
- VTR (view-through rate) — the share of complete views
- Completion rate by quartile: 25 / 50 / 75 / 100%
- Post-view conversions — conversions without a click
- Viewability per MRC: 50% of pixels for 2 seconds
- Audible view: with sound or muted
