Case studies · Fashion retail

From performance plateau
to 3× growth.

An e-commerce fashion brand hit the ceiling in a single channel. In 6 weeks we shifted the strategy to omnichannel programmatic and retrained the algorithm on fresh conversions.

E-commerce · Fashion retail · 6 weeks Client under NDA

Omnichannel + auction-time ML.

The client had been running budget through one channel for years. CPA was rising, ROAS was falling. We shifted buying to omnichannel programmatic with auction-time ML and dynamic creatives from the product feed. In 6 weeks the algorithm retrained on fresh conversions.

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ROAS

×3.1

was ×1.0

CPA

−47%

by week 6

Impressions

82M

across 5 channels

What we did

Four steps — six weeks.

01

Audit

We reviewed current buying. Found overspend zones and channels with potential. Agreed on KPIs: ROAS and CPA.

02

Setup

Connected the product feed, built first-party segments, launched display, video, native, and retargeting from a single algorithm.

03

Training

The first 2 weeks were for gathering conversion data. The algorithm rescored bids in real time. CPA dropped step by step.

04

Scale

By week 6 we doubled the budget without raising CPA. ROAS hit ×3.1 and has held for more than 4 months.

From performance plateauto 3× growth.