Case studies · Automotive · Dealer network

Fewer wasted clicks,
more test drives.

A federal dealer network was spending on broad reach, but test-drive leads were expensive and barely converted to showroom visits. We narrowed geography to an actual driving radius and rebuilt the funnel for people who can physically reach the dealer.

Automotive · Dealer network · 8 weeks

Geo-radius + native + retargeting.

According to Google and auto-market research, 76% of car buyers pick a dealer within 30 minutes of driving. We set up programmatic buying by radius around each location, moved the bulk of the budget into auto-themed native, and closed the funnel with retargeting of people who finished the model video or opened a trim card.

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Test-drive CPL
−52%
by week 8
Showroom walk-in rate
+38%
lead → visit
Dealer locations
41
across 12 cities
What we did

From broad reach to a driving radius.

01

Demand map

We mapped last year's CRM leads against dealer coordinates. Found the real radius from which 80% of buyers actually drive.

02

Geo segments

We split programmatic buying into 41 micro-segments — one per dealer. Each location has its own frequency, creative, and landing page.

03

Native and video

We moved 60% of the budget into auto-media native and OLV model videos. Banners stayed only for brand retargeting.

04

Funnel to the visit

We linked impressions, leads, and showroom visits through offline conversions. The algorithm optimizes not for clicks, not even for leads — for an actual showroom visit.

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